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winnielim
integrated visual designer
a diverse, extended selection of work
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Yum.sg
completed May 2008
Web template design for local premier restaurant review site, yum.sg.
This was a project done in partnership with local web design outfit Techsailor . I handled the design of a few core templates, which Techsailor would handle the rest of the site, including the integration and the backend programming.
Yum.sg was an established restaurant review site with its own loyal following. The owners were proud of the previous design’s quirky character, design and colors, but were seeking to implement new features and improve usability to enhance the site overall.
The conceptual stage went through a few rounds before the design was selected, eventually deciding on a clean, fresh, organized layout that stayed true to the character of the original site, yet visibly improved all-round, and one that would reflect the unique branding that would differentiate itself from the crowd.
Check out yum.sg , for a spin of their new features. The site’s design has since been modified from the original templates during the execution stage.