Identity design for an online service that retails panoramas taken near your location, annotated with detailed bits of info, framed and delivered to you.

Several concepts were designed around the idea of annotated panoramas. The final concept chosen was a custom hand-lettered logotype with the tail-end of the ‘Z’ ending off with a sketched outline of a city skyline.

This concept was designed with the idea that the identity will be printed at the corner of the framed panoramas. The solid black identity will not take away attention from the panoramas, and yet will be distinctive in appearance, with a classic signature-type that is present at pieces of art and photography.

Get your own beautiful piece of annotated panorama at proczimity .